The New Year is an exciting time to set goals for your business, reflect and evaluate on past strategies and set off with a clear focus on where you want your business to go next.
Are you looking to launch a new product or service this year? Raise awareness of your business? Or engage more with existing and potential customers? Whatever your objective, having a consistent social media presence will take you a step forward in reaching these goals and identifying what type of content works for your business and your audience.
When it comes to managing your business social media presence, it can easily feel overwhelming and like you need to do it all at once. My biggest piece of advice is to break it down into individual tasks and plan to spend time on each of those on its own. So block out time for planning, research, content creation, scheduling, engagement, evaluation etc…
I’ve also pulled out a few more tips to help you post more frequently and consistently in 2019, without searching each day for something to post!
Block out a social media planning session at the beginning of each month. Schedule a couple of hours to map out what’s going on in your business this month, what’s going on in your industry and what’s happening that might be of interest to your audience.
Research relevant hashtags. Depending on the right platform for your business, spend some time identifying key hashtags that you can follow and attach to your content but also use to curate useful content. Your social media feeds shouldn’t always be about your business and sharing good quality content from others in your community or that’s simply of interest to your audience is an effective way to increase engagement.
Plan content for relevant awareness days. Another good way to create content is to identify awareness days that are appropriate for your business and audience. Yes there’s usually something everyday (!) but be considered and strategic about which ones are right for you i.e. one or two a month.
Create templates of your branded content so that they’re easy to populate – spending some time upfront creating branded templates mean that you can create a lot of content very quickly. My favourite online tool is Canva, as once you’ve set up your brand colours and fonts it’s very straightforward to create some good quality visual content.
Where you can, schedule your content in advance either using on platform tools or apps. If your content is ready to go, then schedule away or where you plan to post live, set alerts in your diary.
If you’d like any more information about social media content strategy then please do contact me.
Wishing you a positive start to 2019!
Setting up a business blog has been on my own ‘to-do’ list for quite a while now. I create blog content for some of my clients and every time I hit publish, I know I should be doing the same for me.
Now that my new website is ready, I’m excited to have my own blog page to fill with lots of social media and digital marketing hints and tips and to tell the story of my freelance business.
So why do I recommend that you consider blogging as part of your content marketing mix? Here are a few reasons that might encourage you to start planning your first blog post…
- Building relationships – blogs are a great opportunity to connect with your customers or potential customers in a meaningful way. By consistently sharing your expertise, you are starting conversations, adding value and giving people more reason to return to your website.
- SEO – from a more technical perspective, regular blog content improves your search engine rankings as it updates the website with more fresh content and gives the search engine algorithms more reasons to index your website frequently.
- Content marketing – don’t just think of your blog post as one piece of content! You can share it across your social media channels (see what I did there…) not once but many times. I’m not suggesting you spam people with your blog content (!) but you can get really creative with how you share it. I’m talking link posts, infographics, quotes, a slide show video, maybe even go live to talk about it… all of which can be included as part your social media strategy. Consider calendar hooks as well. When might your blog post be most relevant to your audience? Make sure you share it again then too.
- People buy from people – creating blog content that shares what you’re up to, the work you’re doing and what it’s like behind the scenes is a great way to tell the story of your business. It also acts as a record for you and your team to look back on!
- Lead generation – if you offer B2B services then you should consider blogging as part of your lead generation strategy. What are your objectives? Where do you want your blog post to sit in terms of your sales funnel? Is it a brand awareness piece? Or building a greater understanding of your services? Blogs can help customers take that crucial next step in working with you.
- Content creation – as well as the technical and business focused reasons, blogging for your business is also an excellent opportunity to have some fun and create some awesome content. It’s a straight-forward way to create and share some on-brand content and really find the voice for your business.
If you have any blogging questions then get in touch. Or if you think this post might be useful to someone then please do share it!